ESG as an opportunity to create new socially responsible business models, products and services based on a Case Study of the Pure City brand

October 11th, 2024

Author: Krzysztof Suliński

ESG doesn't have to be just about additional responsibilities and costs. ESG standards are also new opportunities to develop and build completely new business models.

Today we will try to convince you, dear readers, of this using the example of the Pure City business model Case Study.

What is Pure City?

It is an urban outdoor advertising network offering energy-sustainable marketing communications through the use of advertising screens integrated with electric car chargers powered by electricity from RES.

What marketing activities can you boast of? How are companies responding to your offerings?

As Pure City, we are very proud of our social campaign called “Small Change, Big Impact,” which we are implementing together with our content partner United Nations Global Compact.

This is a social campaign that shows what each of us can change in our daily lives to fight climate change. The information is given in a simple way on our advertising boards to build widespread public awareness.

And as far as companies are concerned, we have noticed a very high interest and understanding of the values we present, so we have been able to attract partners to our campaign. Brands such as Carlsberg, Leroy Merlin, Allegro Locally are participating in our social campaign by showing the possibilities of climate protection using their product offerings. We can save a lot of energy AND resources through activities such as buying glass bottles, thermo-modernizing buildings or giving a second life to our clothes and items. We hope that more companies will not only join in sustainable energy marketing communications, but look at their offerings and come up with environmentally beneficial solutions.

Climate change is a very serious issue, but changing daily habits or a company's entire business model is not easy either. However, if each of us join the fight against climate change AND make small changes to our lives AND business then together we will achieve a great effect!

What then is Pure City's business model and how does it relate to ESG standards?

Pure City's business model fits the ESG (Environmental, Social, Governance) criteria, integrating sustainability, social responsibility and innovative management into its operations through aspects such as:

Environmental

PureCity focuses on reducing its carbon footprint through:

Green advertising infrastructure: As a broker of green digital outdoor advertising, PureCity uses zero-emission AND zero-waste technologies that minimize negative environmental impact. The entire advertising network runs on renewable energy, and each advertising campaign is fully measurable for CO2 emissions.
Electric vehicle charging station network: The chargers offered by PureCity are powered by zero-emission energy, helping to promote electromobility and reduce emissions.
Calculating and reducing carbon footprint: PureCity offers tools to monitor the energy impact of each advertising campaign, and provides certification of RES energy, enabling companies to reduce their carbon footprint.
Environmental education: Collaboration with the United Nations Global Compact on educational campaigns and environmental quizzes helps build public awareness of climate change and possible countermeasures.

Social

PureCity pursues social responsibility through:

Social campaigns: In addition to its commercial activities, PureCity engages in activities to educate the public about environmental protection and climate change.
Mobile App: The company is introducing new functionalities, such as a personal CO2 reduction calculator, which increases consumer awareness of their own carbon footprint, helping to promote environmentally friendly attitudes.

Governance

PureCity follows transparent and responsible governance practices:

ESG reporting: the company has developed a voluntary report according to the CSRD in cooperation with the ESG Institute, demonstrating a commitment to transparency and implementation of ESG best practices.
Intellectual property protection: PureCity's technological innovations and industrial designs are covered by intellectual property protection, enhancing its competitiveness in the market.
NDA agreements:The company safeguards the confidentiality of its collaboration with key partners through NDA agreements, which demonstrates its commitment to ethical and responsible business conduct.

PureCity's business model not only fosters a reduced carbon footprint in marketing and electromobility, but also raises public awareness about environmental protection, contributing to the Sustainable Development Goals.
A serious approach to ESG standards is also a differentiator for the company in the market, as well as an asset among clients who take the environment, community and corporate governance equally seriously.

If you are looking for a marketing communications partner then with the code “PureCity&ESGInstitute” you will receive a 15% discount on marketing campaigns.

We also invite you to sign up for ESG Institute's newsletter, which will help you stay up-to-date on the latest ESG regulations and help you make positive changes in your organization.